You have so many factors to think about when deciding where to attend music school. One of the key questions is whether to commute to a local school or attend one outside your area.
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New school. New phase of life. Everything is so exciting… and possibly overwhelming. You have a lot to do as you prepare to leave for music school. The goal of your preparations should be to minimize the stress of the transition and set yourself up to hit the music school grounds running.
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Until you become world famous – and sometimes, even then – you’ll start as your own Public Relations agent. This means that in addition to maintaining digital marketing materials (website, social media accounts, YouTube channel, etc.), you’ll also need to create press releases and bios for upcoming concerts, engagements, and album releases.
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In many ways, becoming a professional string performer means your public life is no longer your own. Everything you do and say, wear or don’t wear, record or publish becomes fodder for fans and critics to analyze, discuss, gossip about and blow out of proportion – without much you can do to stop it. This is why the integrity of your social media presence is so important.
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Expressing yourself is part of developing a public persona, and this includes the clothes, accessories, colors, and costumes you select before taking the stage. In our post about developing a public speaking voice, we quoted Toastmasters International stating, “Your voice and your face are your public relations agents,” and we’d add that your fashion choices are part of that PR package as well.
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Join In-Sook Diamond as she reviews different exercises you can use to strengthen your pinky finger in this video. It may not seem significant, but the pinky finger is important to proper form and mastery of bow techniques.
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Social media promotion is vital for getting large audiences to your performances. The best orchestras and musicians in the world take advantage of social media – why shouldn't you?
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Any musician with a vision of becoming a working, professional performer has to know how to market themselves. Smart, effective marketing starts and rests on building an engaging, appealing brand. If you're unsure what "branding" is or want to learn about how some popular violinists manage their brand, read our post “What You Can Learn About Branding from Observing 3 Top Violinists“ first, then come back here.
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