Can you imagine getting to play a duet with a hero celebrity string player? Or simply getting to be a part of their performance?
Concert-going audience members feel the same way, so engaging them in the performance can be a wonderful way to connect, build your following, and reap the rave reviews that will sell more tickets – or fill more seats – the next time around.
Audience Engagement Begins Before Members Step Foot in the Venue
In the social media age, audience engagement begins before the concert goers enter the venue. Use social medial blasts to build excitement around your event, and to make it easy for followers to share information with friends and family.
In addition to posting the typical Place-Date-Time information, use Facebook, Twitter, and Instagram posts as a means of connecting audience members to:
- The musicians. Whether the musician is a soloist – or you have soloists who will be spotlighted – sharing photos and biographical information about them in the weeks leading up to the concert generates feelings of connection.
- The composers. Music lovers may know heaps about the composers, but the average public doesn't. Share fun and interesting facts about the composers or the pieces that generate performance interest.
- Tidbits about the particular musical era(s). Music is representative of the era in which it was composed. What are the interesting political, religious, or cultural influences that shaped the piece(s) being performed?
All of these give you more to work with as you work to promote the concert or recital.
Don't Underestimate the Power of a Good Welcome & Introductions
Your opening welcome, the way you introduce a composition or your performers – are all part of creating connections between yourself, the musicians, the music you'll perform, and the audience.
Don't take these speaking moments for granted. Read, Tips for Introducing Your Musicians Onstage, if you're someone who has a difficult time speaking in public, or who struggles to write compelling content. The information included there will be helpful.
Create a Story
Everyone loves a good story – so use a narrative format to weave your concert pieces together. Is there a theme of sorts that guided your program? Use story-like introductions and factual information to ensure the audience understands it.
Is there an obvious progression of skill and talent as the concert moves from beginner students to more advanced students? Speak to that and explain what students are learning and achieving at each step of the game – and how audience members can listen for particulars of that development progress in the music performed.
Involve Audience Members in the Performance
Many famous musicians are known, and loved, for the way they make the audience feel special and included. Examples include Leonard Bernstein, who used to have Saturday afternoon Children's Concerts - where he would play kid-friendly music and pass out instruments for children to play along. Bobby McFerrin is another famous musician who goes out into the audience and transforms audience members into co-singers and even invites volunteers onstage to sing with him.
Are there ways you could involve audience members? Perhaps pass out loaner instruments from your school's supplies and give "Impromptu" lessons – teaching simple tunes, like "Mary Had a Little Lamb?" Or teach a group of audience members to play simple, open notes in a rhythmic format on violins or cellos - and then play a melody over those tones so together you create a harmonious song?
Invite Them to Clap, Snap or Whistle Along
The idea of an audience clapping, snapping or whistling along to the music is more akin to the rock-and-roll genre than it is classical music - but find out ways to do this and your audience will fall in love.
- Choose intentional, energetic movements or compositions. Use movements from famous symphonies that are inspired by folk dances and ask the audience to participate.
- Teach/highlight rhythmic (or musical) patterns and themes. When you introduce a piece, highlight the rhythmic patterns that cycle again and again throughout the work. Put up a PowerPoint with visuals of the sheet music of a particular instrument score and teach them the rhythm via snapping or clapping.
- Invite them to dance. Concerts are wonderful to sit and listen too, but sometimes it's hard to resist the urge to move to the music. Are there pieces more conducive to dance than others? If so, invite the audience to get up and move. If musicians model movements, the audience will feel less self-conscious. If nothing else, create a moment or two that young children can come to the front and dance - which allows them to get their "wiggles" out, helping them to be better audience members during pieces that require a quiet, still auditorium.
Your efforts to engage the audience is guaranteed to make performances memorable - and will attract a fuller house. Have you considered an audience sing-along?
Top photo of Zubin Mehta toasting the audience during the Los Angeles Philharmonic's Music Center debut concert. Courtesy of Los Angeles Philharmonic, laphil.com